Rodeo Drive, Los Angeles (must see)

Rodeo Drive is a famous two-mile-long (3.2 kilometers) street located in the heart of Beverly Hills. This name is commonly used to refer to a specific three-block section situated between Wilshire Boulevard and Little Santa Monica Boulevard, known as the Golden Triangle. This area is renowned for its concentration of over 100 luxury boutiques and hotels.

At the southern end of Rodeo Drive, near Wilshire Boulevard, you'll find one of Beverly Hills' oldest and most luxurious hotels, the Beverly Wilshire, A Four Seasons Hotel, which was constructed in 1928. It's often affectionately referred to as the "Pretty Woman hotel" because it served as the backdrop for exterior scenes in the classic movie starring Richard Gere and Julia Roberts.

Just across the street from the Beverly Wilshire is Two Rodeo Drive, a European-style shopping center that features a charming cobblestone walkway, street lamps, and beautiful floral displays. Here, you can find famous brands like Versace, Jimmy Choo, Lanvin, and Tiffany & Company, along with two notable restaurants: 208 Rodeo Restaurant and Urasawa, which is one of the most expensive sushi restaurants in the United States.

Similar to the Hollywood Walk of Fame, there is also a fashion-oriented version called the Rodeo Drive Walk of Style®. It honors fashion icons such as Fred Hayman, Tom Ford, Giorgio Armani, Princess Grace of Monaco, Salvatore Ferragamo, Gianni and Donatella Versace, and Manolo Blahnik.

Another must-see attraction on Rodeo Drive is the yellow Rolls-Royce, a custom-made Phantom Drophead Coupe owned by Bijan Pakzad of the House of Bijan. The House of Bijan is one of Rodeo Drive's most exclusive men's stores, operating by appointment only and catering to celebrities, athletes, royalty, dignitaries, and even the last four U.S. Presidents. This Rolls-Royce is permanently parked on the street, complete with a matching yellow parking meter and sidewalk plaques featuring House of Bijan’s logos. It draws hundreds of tourists daily who come to take photos of this iconic spot.

Why You Should Visit:
A classic landmark where the wealthy and famous spend their time in L.A.
An iconic place with plenty of shops and cafes.
The super glamorous Rodeo Drive sets a beautiful backdrop for a nice afternoon walk, plus a great place to take some pretty pictures of Beverly Hills.

Tip:
While it’s not a great place for an average person to shop at, people watching is quite fun here. You’re going to see it all, from those not caring at all to those trying way too hard to impress others.