NEMS Offices (Beatles-era site), London

An abbreviation for North End Music Stores, the NEMS organization was overseen by Brian Epstein, occasionally referred to as the "fifth Beatle". Back in Liverpool, the Epstein family-owned NEMS music store was the largest of its kind, and it was here that numerous inquiries about "My Bonnie" by The Beatles were received. The store consistently placed orders for the record, and it always sold out immediately, capturing Brian Epstein's attention and piquing his interest in the band.

Upon becoming The Beatles' manager, Epstein conducted most of the behind-the-scenes work for the band's success at his NEMS headquarters in London, formerly known as Sutherland House. The relocation of NEMS from a less prominent street to a prime location next to the London Palladium in 1964 reflected The Beatles' rapid rise. Epstein worked at the site from 1966 until his passing in 1967.

Notably, it was also at this venue that The Beatles frequently conducted interviews with the press and where John Lennon famously remarked, "We're more popular than Jesus", suggesting that the popularity of rock music might surpass that of Christian faith. Initially, his comments didn't generate much controversy when first published in the London press; however, when republished in the United States, they elicited strong reactions from Christian communities. Epstein made efforts to mitigate the controversy through a series of press conferences, while Lennon apologized and clarified that he wasn't comparing himself to Christ.