Hallmark Visitors Center, Kansas City (must see)

The Hallmark Visitors Center in Kansas City is a captivating tribute to the legacy of J.C. Hall, a determined teenager from Nebraska who, in 1910, arrived in Kansas City with two shoeboxes of postcards and a dream. Over a century later, Hallmark has grown into a billion-dollar enterprise known for its diverse portfolio of innovative businesses and one of the world's largest creative communities, all driven by a commitment to enrich lives and foster emotional connections.

Located in the vibrant Crown Center, the Visitors Center offers an immersive experience for guests interested in history, craftsmanship, and the evolution of a brand synonymous with heartfelt communication. Visitors can explore interactive exhibits that trace Hallmark’s journey from its humble beginnings to its status as an iconic global brand. Highlights include a nostalgic look at Hallmark's famed keepsake holiday ornaments and a unique display of custom-built Christmas trees made by employees for J.C. Hall each year, offering a glimpse into the personal traditions that have shaped the company's culture.

The Hallmark Visitors Center not only celebrates the company's past but also reflects its ongoing commitment to community involvement, sustainability, and diversity. Through exhibits that showcase Hallmark's famous collaborations and current products, visitors can see firsthand how the company continues to inspire meaningful relationships and enhance lives worldwide. Whether you're a history buff, a lover of fine artifacts, or simply curious about the art of card-making, the Hallmark Visitors Center provides a unique opportunity to connect with one of Kansas City's most enduring and creative enterprises.

Why You Should Visit:
Watch a bow machine make the perfect souvenir bow right before your eyes. Barbie fans will love taking selfies with a life-sized Barbie doll. Families can take part in an artifact search. Hallmark fans will appreciate the inside look at what makes this company special: connecting with your loved ones.

Crown Center has many other family-friendly attractions, like the Coterie Theater, the Ice Terrace, the Legoland Discovery Center, the Kaleidoscope, and the Sea Life Aquarium.

Tips:
Check to see if their Hallmark Live programs are running. These are talks given by the company's most creative and talented individuals.

This is a free museum that has self-guided exhibits. It's the perfect stop if you want a quick look or if you want to spend all day there. Pace it however you like. Guided tours are available for groups of 15 or more.