Bear Basics, Berkeley

Located just a block away from the UC Berkeley campus at the intersection of Durant Ave and Telegraph Avenue, Bear Basics has been the go-to spot for all things Cal for nearly three decades. Whether you're an alum, a dedicated sports fan, a proud parent, a curious tourist, or a current student, this three-story shop offers a treasure trove of Berkeley-themed merchandise.

The main floor is a paradise for UC Berkeley fans, stocked with an extensive selection of apparel and accessories. From sweatshirts and socks to baby clothes adorned with the iconic Berkeley Bear logo, you'll find everything you need to flaunt your Golden Bear pride. Functional items like portable bleacher seats ensure you're ready for game day in style.

Head downstairs to experience T-Shirt Orgy, the largest t-shirt collection for miles. This section is a cultural kaleidoscope, featuring designs that range from Cal pride to pop culture, TV, film, and cannabis-inspired graphics. It's the perfect place to find something bold, quirky, or just plain fun.

For a touch of sophistication, Futura on the upper floor focuses on women’s fashion. With curated styles and designs, this section caters to those looking to combine Cal spirit with contemporary trends.

Bear Basics understands that Berkeley pride knows no bounds. Their website ensures fans and alumni can shop for high-quality brands like Champion, Russell, Next Level, and American Apparel from anywhere in the world. With an extensive online catalog, staying connected to your Golden Bear roots has never been easier.

Bear Basics and its vibrant extensions are more than just stores—they’re a celebration of Cal pride and Berkeley’s unique character. With their wide variety of merchandise and welcoming atmosphere, it’s nearly impossible to leave empty-handed!